Designing an exhibition stand for spreading brand awareness of the brand is quite a challenging task. The trade show or exhibition is an effective way of showcasing your brand, services, or products. Also, participating in exhibitions is an excellent opportunity for in-person meetings with targeted audiences, vendors, or suppliers. Here, in this article, we are going to describe important points to consider for designing and creating a successful custom exhibition stand that can help spread brand awareness:
1. Brand Related Elements
The idea behind creating a stand for an exhibition is to communicate your brand message correctly and in a way that people will remember. Including brand-related components implies that your stand is an actual representation of the company. To make your exhibition stand that can represent your brand efficiently, you should hire professionals like custom exhibition stand UK experts. There are so many important things that you need to consider while adding brand-related elements to your exhibition stand. Here’s how you will do it:
-
Consistent Branding
All elements of your exhibition should be aligned with the style and tone of your brand. Be sure to incorporate your brand’s colors, fonts, and logos into the design as often as possible. This goes a long way in establishing brand awareness and ensures your stand is easily noticeable to people. Make sure all printed materials ranging from fliers to banners, everything should align with your brand standards.
-
Brand Messaging
The message must be distinct and easy to understand. Your stand should reflect your brand identity in terms of what you support, what product you sell, and why one should consider purchasing from you. This can be done through taglines that are very popular today, the creation of mission statements, as well as unique catchy features of products. Make sure that your message is easily understandable and there should be no complex paragraphs.
-
Interactive Elements
Utilize features that will complement your brand image. For instance, if your brand is related to technology, then you should use touch screens or virtual reality devices that can attract people to the booth. These elements not only attract attention but also give brand-associated experiences that are easy to recall.
-
Branded Giveaways
Promote your brand with a giveaway that will have your company’s logo and color. These items can range from day-to-day objects like pens, and notepads to unique products like tote bags, fancy gadgets, or more. High-quality and valuable promotional products assure the target audience will have a part of your brand with them after they leave the exhibition.
2. Choose a Theme
The theme is one of the most important factors in exhibition stand design UK it must be carefully chosen to make your exhibition stand look attractive. Choosing a theme for your stand is very helpful in uniting different elements and making the overall vision more impressive. Here are some tips:
-
Align with Your Brand
Your chosen theme should reflect your brand and the sector that you belong to. For example, an organization that operates within the environmental sector would select a green or environmental-themed logo. On the other hand, an organization that is aligned with the technology sector would select a contemporary or new-age design. It should follow the general tone of your brand’s message and be appealing to the target demography.
-
Storytelling
A good theme should be a story about your brand. It should help to guide the visitors and make them learn about the history of the brand, its values, and its products. Ensure that your visuals, props, and interactive displays tell a story that is engaging and memorable to audiences.
-
Engaging and Inviting
Select a broad and catchy tagline to post on your blog. It should be easily noticeable and force the visitors to visit your exhibition stand from any other part of the exhibition area. Back it up with lighting, music, and additional multimedia displays to make your tagline more attractive. Make sure that the viewers feel open and invited to spend time exploring and engaging with the stand.
3. Wisely Choose Display Graphics
Graphics are perhaps one of the most important elements in your exhibition stand or booth. If the graphics are professional and aesthetically pleasing, people will pay attention to what the graphic is telling them about your brand. Here’s how to choose and use display graphics wisely:
-
High-Resolution Images
Make sure all the graphics that you intend to use in your display graphics have high resolution. Ordinary pictures that are grainy or pixelated will give your stand a bad impression of your business, and therefore, people will not give you a second glance. Good quality images are positive and powerful; they put your brand in the right light.
-
Clear and Bold Text
When choosing what text to place on your display graphics, ensure it is large, simple, and can be seen from afar. The text should be large so that people can easily read it and avoid using color combinations that may strain eyes. State the specific points you would like the visitors to remember when they are leaving the website. It is recommended that you do not put too much information into your graphics; and use simple, yet effective, written information.
Conclusion
Designing an exhibition stand, that can spread brand awareness to outsiders, requires a considerable amount of planning and understanding. The elements related to the brand, selecting the right theme, and choosing the right display graphics can help in creating a stand that not only captures the attention of the visitors but also makes them remember. An effective stand facilitates brand awareness, lead generation, and relationship building with existing several industry players. When designed and implemented carefully, your custom exhibition stand can be something that will help your company in a context of intense competition.